Ad Nut
Apr 18, 2017

'Nobody wants to see somebody die for an hour and a half'

Hollywood execs (unsurprisingly) reject pitches based on French cinema masterpieces, in an 'experiment' film for Alliance Française de Singapour by Ogilvy & Mather.

In the film above, a supposedly aspiring filmmaker gets firmly rejected by a series of Hollywood producers (and one actress). The twist is, he's actually presenting storylines from French-cinema masterpieces, including a Palme d'Or winner.

The tagline at the end is 'Great movies Hollywood would never make', and the spot is an effort by the Alliance Française de Singapour to promote the output of the French film industry.

So, mission accomplished. You proved that serious dramatic films about the human condition wouldn't get much support in Hollywood. Like, duh. 

And that's the problem. You're preaching to the choir here. The message is likely to resonate just fine with that subset of the population that's already predisposed to enjoy dramatic French films. But is Hollywood-bashing a sound strategy that will send new converts flocking to the screenings the Alliance hosts? Suffice to say Ad Nut will not be wagering the acorn stash on that outcome.

Nonetheless, the journey here is enjoyable. In particular, Ad Nut implores you to watch for the grandmotherly actress Lynn Marie Stewart, who absolutely steals the film with her valiantly earnest attempts to talk our ambitious auteur out of his depressing ideas. 

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

5 hours ago

Performance marketing, is it really effective?

Following Airbnb's move to shift spend out of performance, five performance-marketing experts from across Asia-Pacific discuss where the brand may have gone wrong and argue the value of balancing performance with brand.

6 hours ago

DDB's hard-driving culture delivers wins, but at ...

AGENCY REPORT CARD: A dogged pursuit of pitches pays off in terms of new business, but our concerns about a lack of innovation and the network’s employee churn remain.

6 hours ago

Let’s call time on the masculinity of beer

It's no wonder many women don't feel beer is a drink for them when much of the sector's most famous advertising—including for AB InBev's brands—has been so geared towards men.

6 hours ago

Standard Chartered to use Dentsu Curate to drive ...

This win follows a pilot project across 30 markets using a made-in-APAC programmatic solution, which resulted in a more than twofold improvement in both campaign efficiency and video completion rate, according to the agency.