Ad Nut
Apr 18, 2017

'Nobody wants to see somebody die for an hour and a half'

Hollywood execs (unsurprisingly) reject pitches based on French cinema masterpieces, in an 'experiment' film for Alliance Française de Singapour by Ogilvy & Mather.

In the film above, a supposedly aspiring filmmaker gets firmly rejected by a series of Hollywood producers (and one actress). The twist is, he's actually presenting storylines from French-cinema masterpieces, including a Palme d'Or winner.

The tagline at the end is 'Great movies Hollywood would never make', and the spot is an effort by the Alliance Française de Singapour to promote the output of the French film industry.

So, mission accomplished. You proved that serious dramatic films about the human condition wouldn't get much support in Hollywood. Like, duh. 

And that's the problem. You're preaching to the choir here. The message is likely to resonate just fine with that subset of the population that's already predisposed to enjoy dramatic French films. But is Hollywood-bashing a sound strategy that will send new converts flocking to the screenings the Alliance hosts? Suffice to say Ad Nut will not be wagering the acorn stash on that outcome.

Nonetheless, the journey here is enjoyable. In particular, Ad Nut implores you to watch for the grandmotherly actress Lynn Marie Stewart, who absolutely steals the film with her valiantly earnest attempts to talk our ambitious auteur out of his depressing ideas. 

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

2 hours ago

Creative Minds: Why Eddy Nazarullah went mad for ads

The creative director at Reprise Malaysia answers 11 of our questions. Learn how his art teacher's husband set his destiny, why he admires Goku (from Dragon Ball) and Rocky, what he fears, and why he hasn't really seen NYC despite going there more than once.

2 hours ago

Weber Shandwick's APAC chairman departs after 17 years

Industry veteran Baxter Jolly will leave to explore professional and personal interests.

6 hours ago

Despite recent controversies, aesthetic diversity ...

SHANGHAI ZHAN PODCAST: Shiseido China’s Carol Zhou says that Chinese women are now more accepting of their own physical features and will be looking to beauty brands to improve them.

6 hours ago

POSB Bank aims to reach kids early with animated tales

The Singapore bank attempts to teach financial literacy with a series of stories created by The Secret Little Agency.