Ad Nut
Jan 20, 2017

Mudah.my asks hoarders to sell their stuff through song-and-dance routine

Malaysian marketplace's CNY ad pokes fun at the hoarder syndrome.

Hands up if anyone has a treadmill at home that has been used more as a laundry hanger.

It's good when brands are downright forthright in their campaigns, and Mudah.my, the Malaysian version of eBay, does not shy away from making its offering front and centre in these videos. Sure, the rendition of HoEeKi ('Let it go')—enough with the Frozen references already!—is cringe-worthy, but it's funny and effective all the same. And it's more fitting for a marketplace site to indulge in slapstick and colloquial humour than it is for a luxury car brand

There are some good chuckles in the videos from details that hit close to home, such as the food items typically found in the refrigerator of a Chinese household (Ad Nut recommends following safe and sensible advice when storing fresh produce). 

By no means sentimental type, nor a hoarder, Ad Nut stlll dreads the pre-CNY cleaning. But good luck to those who can't avoid doing it!

See more Chinese/Lunar New year ads

CREDITS

Agency: Isobar Malaysia
Executive creative director: Liew Sanyen
Group account director: Jean Tang
Account manager: Sharon Hew
Production: Sotong Potong Studio
Scriptwriter: Liew Sanyen, Wong Chin Wei, Gary Hor

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