Byravee Iyer
May 12, 2014

Mondelēz wants to enrich rituals with Moms

SINGAPORE - It wouldn’t be Mother’s Day without food companies making family-themed noise about it. And so Mondelēz International launched some fresh Oreo work across Southeast Asia to recognise the unifying role mothers play.

FCB Jakarta created the campaign, which leads with the theme ‘Better Together’ in a 30-second television commercial. The TVC features a young mother bringing her family together for special moments between them.

“Oreo is well-loved all over the world and has a rich history of bringing families together, with the iconic twist, lick, dunk ritual,” said Narayan Sundararaman,the Mondelēz category director for biscuits. “We are proud that this new work calls attention to these distractions, in the hope that Oreo can help Moms make family time real again.”

The campaign will run in Indonesia, Malaysia, Philippines, Taiwan, Hong Kong, Singapore, Vietnam and Thailand. On-ground activations and digital components also support the TV spot.


Title Oreo Better Together
Advertised brand Oreo
Advertising Agency FCB Jakarta
Digital and Media Partners Dentsu Mobius; Carat 


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