In the first of a series of exclusive video interviews, sponsored by The Economist, with Atifa Hargrave-Silk, editor-in-chief of Media, Sorrell points out that confidence levels have recently improved not only in China, but elsewhere. He also discusses whether or not multinationals are on the rebound.
The interview follows the release of first-quarter results for the holding company that showed a 5.8 per cent fall in like-for-like revenues.
Stay tuned for the second interview in the series, in which Sorrell discusses his acquisition strategy for the recession and the failure of Enfatico.
Related videos:
MediaTV | Sir Martin Sorrell | Part 2 | Strategy in a recession
MediaTV | Sir Martin Sorrell | Part 3 | Corruption in Asia
MediaTV | Sir Martin Sorrell | Part 4 | The future of the Media
MediaTV | Sir Martin Sorrell | Part 5 | Sorrell on the future
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