Staff Reporters
Dec 14, 2009

MediaTV: Singapore Tourism Board's marketing strategy

ASIA-PACIFIC - Assistant chief executive at Singapore Tourism Board (STB) Ken Low says STB is in the process of overhauling its digital initiatives in order to strengthen digital to become the "core" of its marketing activities.

ASIA-PACIFIC - Assistant chief executive at Singapore Tourism Board (STB) Ken Low says STB is in the process of overhauling its digital initiatives in order to strengthen digital to become the

Speaking in the fourth and final episode of MediaTV’s series examining travel and tourism brands’ marketing strategies, Low says STB is specifically focusing on CRM, mobile marketing and social media to improve its marketing.

“We decided a while ago to make digital the heart of what we do because, after all, a lot of the travel decisions today are all either researched or reviewed or made through the cyberspace, so it’s a natural...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Related Articles

Just Published

Premium
App developer CooTek denies malicious ad activities after Google ban
Premium
1 day ago

App developer CooTek denies malicious ad activities ...

Hidden advertising plugin BeiTaAd is said to have been embedded in 238 applications that amounted to over 440 million installations.

Premium
How rural Indonesians use technology, and the lessons for brands
Premium
1 day ago

How rural Indonesians use technology, and the ...

CULTURAL RADAR: Brands need to pay attention to how Indonesia's villages are using technology and give them a voice in solutions made for them.

Premium
No thanks, Panadol, let's not 'rethink care' together
Premium
1 day ago

No thanks, Panadol, let's not 'rethink care' together

How about you just cure my headache?

Premium
Instagram ditches 'likes': Pros and cons for influencers
Premium
1 day ago

Instagram ditches 'likes': Pros and cons for ...

Digital marketers welcome the move, but say it won't make waves in the industry.