Staff Reporters
Dec 14, 2009

MediaTV: Singapore Tourism Board's marketing strategy

ASIA-PACIFIC - Assistant chief executive at Singapore Tourism Board (STB) Ken Low says STB is in the process of overhauling its digital initiatives in order to strengthen digital to become the "core" of its marketing activities.

ASIA-PACIFIC - Assistant chief executive at Singapore Tourism Board (STB) Ken Low says STB is in the process of overhauling its digital initiatives in order to strengthen digital to become the

Speaking in the fourth and final episode of MediaTV’s series examining travel and tourism brands’ marketing strategies, Low says STB is specifically focusing on CRM, mobile marketing and social media to improve its marketing.

“We decided a while ago to make digital the heart of what we do because, after all, a lot of the travel decisions today are all either researched or reviewed or made through the cyberspace, so it’s a natural...

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