The series, sponsored by the Financial Times, investigates brands' changing views on digital, pinpointed challenges they’ve faced in the past year and asked about their expectations of Asian markets producing luxury brands of their own.
In the first part of MediaTV's series, executive chairman of Shanghai Tang Raphael le Masne de Chermont speaks about the rise of China as a luxury powerhouse, not only as a market of consumers, but as a breeding ground that will produce high-end brands of its own.
Fabergé's CEO Mark Dunhill discusses how digital plays an integral role in the jewellery company’s expansion plan in the second episode.
Managing director of BMW Asia Johannes Seibert says in the third part of the series that one of the challenges to marketing a luxury car brand in the current climate is instilling confidence in consumers that a brand will still exist in the next decade.
In the fourth segment, Raymond Mok, Asia-Pacific general manager of eyewear brand Alain Mikli, says that one of the biggest challenges of marketing his products is making consumers understand what they are paying for.
In the fifth and final part of the series, Goris Verburg, general manager of the International Watch Company (IWC) Southeast Asia, says the company is keen to grow its brand in Asia's emerging markets before these markets develop luxury brands of their own.
To see previous MediaTV interviews, click here.
To see MediaTV interviews as soon as they come out, sign up for Media's email bulletins.
In the first part of MediaTV's series, executive chairman of Shanghai Tang Raphael le Masne de Chermont speaks about the rise of China as a luxury powerhouse, not only as a market of consumers, but as a breeding ground that will produce high-end brands of its own.
Fabergé's CEO Mark Dunhill discusses how digital plays an integral role in the jewellery company’s expansion plan in the second episode.
Managing director of BMW Asia Johannes Seibert says in the third part of the series that one of the challenges to marketing a luxury car brand in the current climate is instilling confidence in consumers that a brand will still exist in the next decade.
In the fourth segment, Raymond Mok, Asia-Pacific general manager of eyewear brand Alain Mikli, says that one of the biggest challenges of marketing his products is making consumers understand what they are paying for.
In the fifth and final part of the series, Goris Verburg, general manager of the International Watch Company (IWC) Southeast Asia, says the company is keen to grow its brand in Asia's emerging markets before these markets develop luxury brands of their own.
To see previous MediaTV interviews, click here.
To see MediaTV interviews as soon as they come out, sign up for Media's email bulletins.
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