This highlight video includes portions of an address by Dentsu Aegis Network CEO Jerry Buhlmann, who discussed whether consolidation in the media sector will provide value to clients. It also includes highlights of a Q&A session for which Buhlmann was joined by Ruth Rowan, CMO AMEA at BT Global Services, and Seraphina Wong, executive director of global advertising at UBS. Campaign Asia-Pacific brand director Atifa Silk moderated the discussion.
This is the second in a series of exclusive highlight videos taking you inside Media360Asia—an invitation-only event held on 19 February in Hong Kong. For more from the conference, please see our online Media360Asia archive and the March 2014 Campaign Asia-Pacific.