Staff Reporters
Apr 23, 2014

Media360Asia video highlights: An opportunity to decommoditise media

Highlights from the panel discussion 'Commoditisation of media' at the recent Media360Asia summit.

wide player in 16:9 format. Used on article page for Campaign.

This discussion of the causes and cures of media commoditisation included (left to right above) George Pattern, managing director of Accenture Interactive Media Management; Philips’ senior director and global head of media, Sital Banerjee; Henry Tan, COO of Malaysian pay-TV broadcaster Astro; and Steve King, worldwide CEO of ZenithOptimedia.

This is the eighth in a series of exclusive highlight videos taking you inside Media360Asia—an invitation-only event held on 19 February in Hong Kong. For the earlier videos and more from the conference, please see our online Media360Asia archive and the March 2014 Campaign Asia-Pacific.

 

Topics

Related Articles

Just Published

8 hours ago

How FMCG giants defied Covid downturn to up ...

Unilever, Kraft Heinz, Mondelez, RB, P&G and Diageo all boosted investment.

8 hours ago

WPP, Publicis and Unilever back industry-wide plan ...

In the UK, AA, ISBA and IPA-headed Ad Net Zero held its first supporters' meeting.

9 hours ago

Indian media industry bodies face-off against ...

While the Indian Newspaper Society is demanding a greater share of ad revenues from Google, the IAMAI is upset with looming regulation for video streamers.

12 hours ago

Creativity is key to driving sustainable living

SPIKES ASIA X CAMPAIGN: Active consumer demand for sustainable living is lagging regulations and technology, and this is an opportunity for the creative business to make a real, positive impact.