Ad Nut
Feb 1, 2017

Marriott bellmen parkour through an obstacle course

Marriott's 'Two Bellmen Three' series promotes hotel packages in Dongdaemun Square in Seoul.

The 35-minute film above, the third in a branded-content franchise launched by Marriott, takes place in Seoul, South Korea, and draws inspiration from, naturally, K-Pop.

The slick production made it seem like a real movie, until Ad Nut noticed the Marriott-branded uniforms visibly worn by actor-stuntmen William Spencer and Caine Sinclair as they went on a parkour, dance, and martial arts spree in and around the hotel to win a bellman competition.

The 'Two Bellmen' movie series is quite a fun and outside-the-box marketing endeavour, Ad Nut must say, with the Korean characters affording greater dramatic depth to the JW Marriott destination. After all, luxury hotels to Ad Nut are all but a blur with homogenous luxurious-looking interiors.

To capitalise on the release of the movie, Marriott is offering a “My Bellmen” package for its properties across Seoul, which includes a "Two Bellmen signature mobile phone charger" and a "choice of three custom concierge services from the famous Marriott Bellmen". Hmmm, Ad Nut would actually like some fur-grooming and nut-portering services.

“Today’s millennials plan and travel differently, often accessing information via their peers or through other conversations they’re having on social media,” David Beebe, vice president of global creative and content marketing at Marriott International told Ad Nut.

In other words, 'Two Bellmen Three' will hopefully sway millennial audiences to quickly make bookings while gushing over Korean celebrities Ki Hong Lee and Jessica Jung, who play a couple getting married in the movie.

If you have time, you can watch the first and second films in the series, set in Los Angeles and Dubai, respectively, below:

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East
 

 

Topics

Related Articles

Just Published

5 hours ago

Visa names new APAC head of marketing

Danielle Jin will take over the position left open by the promotion of Frederique Covington Corbett to a global role.

8 hours ago

Initiative's Amy Armstrong elevated to global CEO, ...

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio.

9 hours ago

Indian agencies take 'no concrete steps' on mental ...

Exclusive Campaign India survey reveals that 71% of industry workers say their company has taken no steps to reduce stress, while 69% report no access to mental health services.

9 hours ago

Amazon Prime Video apologises, edits 'objectionable'...

The company's move follows protests against the content of the video series Tandav, which drew complaints against its makers and cast in Madhya Pradesh and Maharashtra in January.