Feb 22, 2021

Mark Read interview and Q&A

VIDEO FROM SPIKES ASIA X CAMPAIGN: WPP's CEO Mark Read speaks with Spikes and Campaign's Atifa Silk about the structure of the WPP network, agency integration and more.

This session was broadcast during Spikes Asia X Campaign at 4 pm on February 22, 2021.

In this session, Campaign Asia's managing director grills WPP's Mark Read on the future of the industry, before handing over to the audience to answer top questions.


  • Mark Read, Chief Executive Officer, WPP
  • Atifa Silk, Managing Director, Campaign Asia-Pacific and Spikes Asia

See our editor-written coverage of this session and all the rest of our Spikes Asia X Campaign coverage:

Related Articles

Just Published

3 hours ago

Let your cricket do the talking; brand associations ...

Jacob's Creek recently announced the former Australian cricketer as brand ambassador. We caught up with him to learn more about how he approaches deals with brands, uses social media, and more...

3 hours ago

'More than a cyclical recovery': WPP Q3 growth ...

Share price rises close to its highest level since pandemic.

10 hours ago

Creative Minds: Ariel Chen takes the 'road of no ...

We get to know the group creative director at BBDO Shanghai through her answers to 11 questions. Learn about how she got into advertising, why she ascribes to the 'Underachiever's Manifesto', and the secret talent that helps her stay happy.

11 hours ago

LG Signature takes inspiration from Sydney Dance ...

INSPIRATION STATION: Who wouldn't be awed by these amazing photos of dancers in action? LG's new pact not only supports the company but gives select customers the chance to learn from the best.