Ad Nut
May 4, 2017

Lotto New Zealand illustrates the magic of mums

Special effects illustrate cleanup, cooking and care tasks that are often taken for granted.

A 'floor-drobe' flies back into the wardrobe and a serving of spaghetti assembles itself in a bowl in this impressive-looking new spot for the New Zealand Lotto by DDB and directed by Dylan Pharazyn from The Sweet Shop.

Ad Nut could go off on the standard rant about how male parents can and do perform household chores and provide tender-loving care for offspring—something brands should help to normalise by featuring it more often in advertising. But as this is a TVC specifically for mother's day, Ad Nut supposes it gets a pass. Want to wager that the father's day promotion won't revolve around cooking, cleaning and nurturing, though?

Speaking of wagering, please don't give your mum a lotto ticket, which is overwhelmingly likely to be worthless or worth very little.

Also, can children buy lotto tickets?  


Chief Marketing Officer: Guy Cousins
Head of Marketing Communications: Keri Merilees
Senior Marketing Communications Manager: Genna Duff
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative Directors: Brett Colliver and Mike Felix
Art Director: Jake O’Driscoll
Copywriter: Sylvia Humphries
Lead Business Partner: Kate Lines
Account Director: Lucy Paykel
Account Manager: Arameh Bozorgi
Planning Director: Rupert Price
Senior Agency Producer: Samantha Royal
Executive Producer: Judy Thompson
Production Company:
The Sweet Shop
Director: Dylan Pharazyn
Managing Director/ Executive Producer: Fiona King
Executive Producer: Ben Dailey
Post Production Company:
Post production online: Palace Studio
Editor: Sam Brunette

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

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