Ad Nut
Jan 17, 2017

KFC gives away red underwear via phone-linking game for CNY

Campaign by Ogilvy & Mather Hong Kong promotes limited edition chicken offering.

See more Chinese/Lunar New year ads

In addition to the cute ad above—where a precocious little scamp gathers holiday goodies including a bucket of limited-time-only 'Golden Butter Corn Chicken' for his family—this campaign by Ogilvy & Mather Hong Kong includes a mobile game.

Players scan a QR code and place their smartphones around a KFC bucket, causing an animated chicken to run from phone to phone "just like a wheel of fortune", with prizes for the owner of the phone on which the rooster eventually roosts.

One of the prizes: KFC-branded "lucky undies" made by Hong Kong-based manufacturer Chicks.

This video shows a brief moment of the mobile game at about the 00:17 mark:


Chief Creative Officer: Reed Collins
Creative Director: John Koay
Creative Director: Matt Nisbet
Creative Director: Roy Yung
Associate Creative Director: Kitty Tang
Associate Creative Director: Kai Fung Chan
Associate Creative Director: Spring Liu
Art Director: Elaine Li
Illustrator: Florence Chan
Head of Creative Technology: Craig Mason
Senior Web Developer: Leslie Cheung
Web Developer: Dick Tang
Web Designer: Kevin Chan
Digital Producer: Paulina Pang
Business Partner: Penny Chow
Associate Account Director: Sincere Ng
Account Manager: Parkus Lee
Senior Strategist: Angus Chow
Associate Strategist: Chloe Yung
Senior Producer: Jacqueline Ho
Producer: Virginia Tse
Broadcast Assistant: Tammy Lau

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