Ad Nut
Jan 17, 2017

KFC gives away red underwear via phone-linking game for CNY

Campaign by Ogilvy & Mather Hong Kong promotes limited edition chicken offering.

See more Chinese/Lunar New year ads

In addition to the cute ad above—where a precocious little scamp gathers holiday goodies including a bucket of limited-time-only 'Golden Butter Corn Chicken' for his family—this campaign by Ogilvy & Mather Hong Kong includes a mobile game.

Players scan a QR code and place their smartphones around a KFC bucket, causing an animated chicken to run from phone to phone "just like a wheel of fortune", with prizes for the owner of the phone on which the rooster eventually roosts.

One of the prizes: KFC-branded "lucky undies" made by Hong Kong-based manufacturer Chicks.

This video shows a brief moment of the mobile game at about the 00:17 mark:

CREDITS

Chief Creative Officer: Reed Collins
Creative Director: John Koay
Creative Director: Matt Nisbet
Creative Director: Roy Yung
Associate Creative Director: Kitty Tang
Associate Creative Director: Kai Fung Chan
Associate Creative Director: Spring Liu
Art Director: Elaine Li
Illustrator: Florence Chan
Head of Creative Technology: Craig Mason
Senior Web Developer: Leslie Cheung
Web Developer: Dick Tang
Web Designer: Kevin Chan
Digital Producer: Paulina Pang
Business Partner: Penny Chow
Associate Account Director: Sincere Ng
Account Manager: Parkus Lee
Senior Strategist: Angus Chow
Associate Strategist: Chloe Yung
Senior Producer: Jacqueline Ho
Producer: Virginia Tse
Broadcast Assistant: Tammy Lau

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

23 hours ago

Fortnite maker launches an epic games battle ...

Fortnite maker Epic Games turns Apple's 1984 ad against it as it initiates legal action against the "oppressive" power of both Apple and Google.

23 hours ago

Audit assesses social-media platforms' progress ...

From policy enforcement to misinformation, a study conducted by IPG Mediabrands agency Reprise highlights the progress (or lack thereof) social-media platforms are making on brand safety.

1 day ago

Punk wellness: Chinese healthcare marketing targets ...

Young Chinese are becoming the main target for healthcare products and brands need fun ways to communicate.

1 day ago

Haier presents, the fridge you can split when you ...

A TVC for Haier Leader by Serviceplan China presents a new product with a very specific use case.