Johnson & Johnson started a global rebranding of all its baby-care products last year, and the new look has just debuted in Hong Kong through a campaign by Tribal Worldwide.
The 60-second spot above revolves around the stress of a kindergarten interview, gently reminding parents that it's a good idea to laugh with and tickle their kids instead of demanding that they act like tiny adults all the time.
In addition, the campaign includes a 15-second TVC (below), social and digital content, print advertising and in-store promotions.
Ad Nut still has a hard time believing that kindergarten interviews are even a thing.
Johnson & Johnson
Chloe Kwok, Head of Marketing
Fiona Cheung, Group Brand Manager
Roy Lei, Marketing Executive
Leo Tsui, President of Tribal Worldwide
Zeni Wong, Director of Social & Content
Daniel Leung, Social Media Executive
Kit Yu, Associate Creative Director
Sam Wong, Art Director
Yo Choi, Associate Art Director
Norman Yau, Copywriter
Agnes Wong, Senior Account Manager
Jean Ng, Account Manager
Maegan Mok, Senior Account Executive
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