Ad Nut
Aug 24, 2017

Indonesian tea brand grasps truths that elude certain world leaders who shall remain nameless

Tehbotol Sosro offered a stirring 'unity in diversity' message for Indonesian Independence Day.

This film, made for Tehbotol Sosro (a brand of bottled tea) by creative agency Flock, asks viewers to forget their differences and remember Indonesia's official motto, ‘Bhinneka tunggal ika’—‘Unity in diversity'.

That's a message all civic-minded creatures, and nations, and world leaders, should get behind. Ad Nut likes both the film craft and the content, such as the shots of cross-ethnicity marriages and cross-religion friendships. The film has scored about 2 million views across channels in the week it's been out.

Tea certainly leaves a much better taste in the mouth than the poison sold by a company that tried to wrap itself in Indonesian independence a year ago: See "A tobacco company's ode to Indonesian independence rings false".

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.

 

Related Articles

Just Published

6 hours ago

Breaking down the post-cookie solutions: Unified ID 2.0

There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across key metrics such as scale, user intrusiveness and tech? This series will attempt to demystify the biggest solutions, starting with Unified ID 2.0.

6 hours ago

PHD adds Audi to SAIC Volkswagen portfolio in China

Pitch-free win of planning and buying follows the agency taking over media duties for the company's Volkswagen and Skoda output in December.

6 hours ago

Four rooms: A quartet of funny short films about ...

For interior-design company Livspace, Singapore boutique agency Societal spoofs four popular film genres.

6 hours ago

China's new tech and stay-at-home brands gain power ...

Embattled Huawei's crown slips as Alibaba Group and Bytedance surge to the top in Kantar's latest Chinese Global Brand Builders report.