Ad Nut
Aug 24, 2017

Indonesian tea brand grasps truths that elude certain world leaders who shall remain nameless

Tehbotol Sosro offered a stirring 'unity in diversity' message for Indonesian Independence Day.

This film, made for Tehbotol Sosro (a brand of bottled tea) by creative agency Flock, asks viewers to forget their differences and remember Indonesia's official motto, ‘Bhinneka tunggal ika’—‘Unity in diversity'.

That's a message all civic-minded creatures, and nations, and world leaders, should get behind. Ad Nut likes both the film craft and the content, such as the shots of cross-ethnicity marriages and cross-religion friendships. The film has scored about 2 million views across channels in the week it's been out.

Tea certainly leaves a much better taste in the mouth than the poison sold by a company that tried to wrap itself in Indonesian independence a year ago: See "A tobacco company's ode to Indonesian independence rings false".

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.


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