Ad Nut
May 16, 2017

Income shines the spotlight on what women want, for a change

Singapore insurer Income's 'Times have changed' campaign looks into the evolving insurance needs of modern women.

Singapore insurer Income's 'Times have changed' campaign looks into the evolving insurance needs of modern women.

As much as Ad Nut would like to ignore it, many human friends still adhere to set gender roles. Little boys and girls are constantly being told to do this and not that, and such nonsense continues into adulthood.

The storyline for Singapore co-op insurance Income's 'Times have changed' campaign, for its Lady 360 product, tells the tale of a woman living with gender-based expectations, albeit not resisting them in the end she fulfills the...

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