Hyatt uses Oscars stage to launch campaign on understanding

Global campaign targets China and India as well as US.

Global campaign targets China and India as well as US.

Hyatt Hotels is debuting an advertisement aimed at promoting cultural understanding during the Oscars ceremony taking place Sunday night US time.

As some of the stars attending the glitzy ceremony are expected to make headlines with political statements, the ad centres on an interaction between a woman in headscarf and a fellow commuter. The MullenLowe-created ad, launched as part of the 'World of Hyatt' campaign, clearly references the travel ban that US...

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