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We need to work with the algorithms, not for them.
It used to be a way to move unsold inventory but programmatic is now the industry's dominant transactional model. Can it continue to flourish in a privacy-first post-Covid world?
AnalogFolk's campaign for the Australia launch of the i30 N-Line sedan sets a definite tone. If you can't bear to watch, the agency suggests, then this is not the car for you.