Ad Nut
Jul 7, 2016

Honda wants you to chase meteors to realise your dreams

From Australia: ‘Chase It’ for Honda Australia by Leo Burnett Melbourne.

The ad involves an impressive escalation of situations, beginning with a reporter at a small-time dog show (Ad Nut pauses to question why there are no squirrel shows?) to the spotting of a single meteor that then turns into a whole meteor shower, ending finally back at the news studio after the big-dreamer reporter climbs fearlessly into a still-on-fire crater.  

Ad Nut likes the concept of chasing your dreams being realised through literally chasing a meteor falling from space, because that’s about as big a dream as anyone could have. Also Ad Nut enjoys the backing soundtrack of the '70s hit ‘Dreamer’, which adds light humour and an uplifting touch to the spot, emphasising the campaign’s differences to the equally dramatic but overdone car chases seen in some other car advertisements.

Ad Nut finds the campaign might just ignite the determination and the dreamer in all of us, if only there were a few more meteors to chase flying around. It might even sell a few Civics.

Update 25 July: Alt.vfx, the company responsible for the visual effects in the spot, sent over this video breaking down its work on the ad:

CREDITS

Client: Honda Australia
General Manager, Customer & Communications: Scott McGregor
Brand Communications Manager: Ben Familton
Brand Communications Specialist: Melissa Altarelli
Brand Communications Specialist: Sarah Tolliday

Agency: Leo Burnett Melbourne
CCO: Jason Williams
Senior Creatives: Alex Metson / Blair Kimber / Joe Hill / Garret Fitzgerald
Senior Agency Broadcast Producer: Cinnamon Darvall
Group Account Director: Chris Ivanov
Senior Account Director: Jaime Morgan
Integrated Account Director: Nick Bennett
Account Executive: Alex Cusworth

Director of Integrated Strategy: Ilona Janashvili
Strategy Planner: Emily Gould
Senior Digital Strategist: James Duthie
Senior Digital Producer: Charles Crang
Associate Digital Creative Director: Tim Shelley
Digital Designer: Matthew Caminiti
Technical Director: Luke Torney
Senior Back-end Developer: Ken Chen
Front-end Developer: Rami Yahya
Print Producer: John Trifonopoulos
Social Media Team: Chris Steele and Josh Popow

Production: Goodoil Films
Director: Nathan Price
Producer: Andrew McLean
Executive Producer: Juliet Bishop
DOP: Ginny Loane
Production Designer: Guy Treadgold 

Post Production:
Editor: Jack Hutchings – The Butchery
VFX & Supervisor: Colin Renshaw - ALT VFX
Sound Engineer: Sam Hopgood - SoundLounge
Soundtrack: Roger Hodgson (Dreamer)

Media: Zenith Optimedia 

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