Ad Nut
Aug 23, 2017

Ho-hum love story, outstanding response

Formulaic Thai bank ad about a long-distance, long-term, on-again, off-again love affair succeeds despite being entirely predictable.

Formulaic Thai bank ad about a long-distance, long-term, on-again, off-again love affair succeeds despite being entirely predictable.

Ad Nut would expect that precious, long-form ads based on youthful love stories would be played out by nowlike the weepy, long-form ads for insurance companies thankfully seem to be. Yet this straightforward story from GreynJ United for Thailand's Kasikornbank has amassed nearly 11 million views on Facebook since it was posted on August 17. The above version is a subtitled version for media.

Ad Nut admits the story has some charms,...

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