Ad Nut
Apr 10, 2017

Hey, kids, watch this while mommy and daddy go...

Condom brand creates cartoon that keeps kids occupied, triggers phone alert if they wander away.

Australia's Four Seasons Condoms, working with Marcel Sydney and Paris, has come up with The Extendables, an animated show designed to keep kids busy while their parents sneak off for some much-needed sexy time.

The idea is that parents can pair a laptop or other webcam-equipped device to a smartphone, put the kids in front of the laptop, head off to do their thing, and get a warning via the smartphone if the kiddies lose interest in the show and move away from the laptop. If all goes well, however, parents can hit a button to extend the program even longer.

Of course this is all a promotional gag, and the fine print actually warns that parents should never leave their kids unattended. And anyway, even in the video above, the system doesn't seem to work all that well. But it's a cute way to get the brand name out there, which the brand will be doing via a Facebook-led social-media campaign.

Ad Nut recommends old-fashioned tactics for desperately randy parents, such as sending the kids off to the grandparents. Not high-tech, but highly effective.  

CREDITS

Client: Four Season Condoms
Managing Director: Graham Porter
Brand Manager: Michael Porter
Marketing Manager: Alexander Porter

Agency: Marcel Sydney and Marcel Paris
Media: Wildfire Creative

Director: Josh Logue
DOP: Tim Kindler
Editor: Corey Farrell
Colourist: Greg Constantaras
Executive Producer: Will Alexander
Producer: Michelle Nagy
Post Producer: Agathe Compagnon
Sound: Song Zu

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

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Source:
Campaign Asia

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