Ad Nut
May 25, 2020

Heinz ABC to Indonesia: Stay at home and cook

Ramadan-themed ad positions the company's factory workers as heroes ensuring everyone will have plenty of foodstuffs while they remain in isolation.

Heinz ABC wants to assure Indonesia that its factories are still in operation churning out favourites such as spicy Sambal ABC, Kecap ABC, Sardin ABC and Cordials ABC. In this ad created by VMLY&R, which launched at the beginning of May, the company positions itself as a family helping other families get through the crisis. Ad Nut hopes the workers are being paid and treated like heroes.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

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