In partnership with Dentsu, Panasonic has launched a Facebook app called 'Share the passion' to encourage fans around the world to share their passion for sport online through pictures.
As official worldwide sponsor of the Olympic Games, Panasonic has launched the app in support of its campaign under the slogan 'Sharing the passion'.
Using the app, users can upload photos of themselves enjoying sports, select a 'passion tag' and share an original movie created by the app using the photos. Fans can also share their movies with people around the world by sport category.
Panasonic has been supporting the Olympic Games for 20 years.
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