Ad Nut
Sep 13, 2016

Geico ad with Ice T is pretty stupid, but effective

Work from the US: 'Lemonade not Ice T' for Geico by The Martin Agency

This US commercial featuring Ice T is pretty dumb, but Ad Nut loves it. Not because of the corny pun but because Geico and its creative partner The Martin Agency have made a whole genre out of this approach. Something odd, attention-grabbing and funny, followed by a few seconds of brand message, a few seconds of logo, and you're done.

It might not seem like much, but the cumulative effect is strong. According to some US pals, if you live there, you never know when a Geico ad is going to suck you in, because they always have a different setup. But you end up enjoying getting caught, not annoyed, because they're short and sweet. And that's why they pay off for the brand.

Ad Nut thanks the ad nuts at Campaign US, who covered this work first and have some more details.

Ad Nut Ad Nut gathers ads from all over for your viewing enjoyment. 
Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues:
Campaign UK | Campaign US | Campaign India 
Campaign Turkey | Campaign Middle East

 

Topics

Related Articles

Just Published

1 day ago

Behind Spotify's new Southeast Asia campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

1 day ago

Tech MVP 2022: Sunil Naryani, Dentsu

MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.

1 day ago

Why purposeful creativity is more important than ...

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

1 day ago

Here's Google's plan to to help advertisers manage ...

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.