Ad Nut
Sep 13, 2016

Geico ad with Ice T is pretty stupid, but effective

Work from the US: 'Lemonade not Ice T' for Geico by The Martin Agency

This US commercial featuring Ice T is pretty dumb, but Ad Nut loves it. Not because of the corny pun but because Geico and its creative partner The Martin Agency have made a whole genre out of this approach. Something odd, attention-grabbing and funny, followed by a few seconds of brand message, a few seconds of logo, and you're done.

It might not seem like much, but the cumulative effect is strong. According to some US pals, if you live there, you never know when a Geico ad is going to suck you in, because they always have a different setup. But you end up enjoying getting caught, not annoyed, because they're short and sweet. And that's why they pay off for the brand.

Ad Nut thanks the ad nuts at Campaign US, who covered this work first and have some more details.

Ad Nut Ad Nut gathers ads from all over for your viewing enjoyment. 
Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues:
Campaign UK | Campaign US | Campaign India 
Campaign Turkey | Campaign Middle East

 

Topics

Related Articles

Just Published

9 hours ago

Connie Chan leaves WPP to lead OMD China

As the new CEO of OMD China, Chan fills the role vacated by Aaron Wild just over a year ago.

10 hours ago

The COVID-19 effect on China’s gamers and mobile gaming

Are brands up to the task to delivering seamless and creative personalised ads into mobile gaming scenarios?

11 hours ago

Ice Paris stars in a funeral story for Nivea

The Thai singer/actor uses the brand's Deep Rapid Acne Wash to murder anthropomorphic pimples in a spot by Publicis One Touch.

12 hours ago

Move and win roundup: Week of July 13, 2020

Twitch, PubMatic, Rokt, Open Colleges, R/GA, Thinkerbell, and more to come in our weekly collection of people moves and account news.