Matthew Miller
Jul 25, 2014

Funky fish turn dive into disco for Philippines Tourism

PHILIPPINES - A Cebu scuba dive turns into a musical experience thanks to a coordinated school of fish and a guitar strummer in the latest spot by BBDO Guerrero for Philippines Tourism.

The video combines two elements that the island of Cebu is famous for: guitar making and the 'sardine-run', where schools of fish swim in formation. 

"It's hard to do justice to an incredible tourism destination like Cebu," said David Guerrero, creative chairman of BBDO Guerrero. "But our team and everyone who worked on this gave it everything they've got. And we hope it does the job in getting more people to come and see The Philippines for themselves. Your experience with the fish may vary of course. But we are pretty sure you will enjoy it.”


Client – Philippine Department Of Tourism
Secretary, Dot: Hon. Ramon Jimenez Jr.
COO, Tourism Promotions Board: Domingo Ramon Enerio Iii
Head Exec. Asst. & Chief Promotions & Marketing Exec.: Jemimah-Fay Alentajan
Tourism Promotions Board: Neng Miranda
Marketing & Promotions Exec.: Margarita Patricia R. Valdes

Agency – BBDO Guerrero
Chief Creative Officer: David Guerrero
Exec. Creative Director: Dale Lopez
Copywriter: Liana Barcia
Art Director: Paulo Villones
Deputy Planning Head: Cristina Buenaventura
Director Of Marketing: Ombet Traspe
Group Account Director: Paolo Acosta
Account Manager: Monica Muyot

Just Add Water
Producer: Idda Aguilar

Production House – Film Pabrika
Director: Lyle Sacris
Cinematographer: Tony Lam
Production Designer: Richard Somes
Executive Producer: Ana Fe Manuel/ Jing Lopez
Line Producer: Cheska Ramos
Production Manager: Liza Apuyan
Location Manager: Robert Cuevas
Production Assistant: Dexter Paragas
Talent Caster: Charmaine Betudio/ Nestea Naesa Jr.

Post Production
CG Animation: The Mill
Executive Producer: Thomas Gibson
Producer: Jarrad Vladich
Cg/Vfx Artists : Tom Raynor/ Margaux Huneau/ Greg Spencer
Color Grading And
Online Facilities: The Mill
Post Format: Hd
Offline Editor: Aidrian Tecson
Offline Suite: Underground Logic/ Hit Productions Editing Suite

Soundtrack /Music Production
Audio Post House: Hit Productions
Sound Engineer: Dave Navarro
Original Music Composer: Malek Lopez

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