Ad Nut
Jan 26, 2017

Ford Ranger shows how much its pickup trucks can carry

An uncomplicated message, effectively delivered.

The standards of pickup-truck advertising, perfected in the US, translate perfectly well to other markets in a powerful example of 'If it ain't broke, don't fix it'.

So here we have a Ford Ranger dropping from the sky, roughing it out through rocky terrain in Thailand, and carrying enough supplies to feed a village. The campaign includes a series of TV ads, print and online, including Facebook Canvas and Carousel ads. The agency, GTB Asean, says all the demos are "done for real, nothing fake" and promises behind-the-scenes videos to prove it.

Ad Nut is dismayed that truck commercials aren't yet showing gender diversity, unless you count a recent piece of work from New Zealand that was 100 percent fake: See This truck ad is fake but has a real message

Ad Nut envies the good fortune of the guys in the Ford ads, who get free trucks falling from the sky just when they need them most. Squirrel cheeks can hold a lot of cargo, but sometimes a rodent-sized pickup to carry heavy loads of delicious nuts through the woods would come in quite handy.  

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

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