Ad Nut
Dec 9, 2016

Ferrero Rocher shows that all that glitters is not gold

Chinese-American fashion designer Vivienne Tam designed a Ferrero Rocher inspired gown in a Christmas campaign by Mirum Hong Kong.

This mashup of Vivienne Tam and Ferrero Rocher chocolate is certainly eye-catching. Ad Nut appreciates the adventurousness of the brands involved, but personally believes covering oneself from head to toe in gold is a fashion faux pas; a bit over the top, even if it is Vivienne Tam. Ad Nut has to dig out a pair of shades as a shield from all that glitter. 

Thankfully, the dress only mimics the wrinkled wrappings of the chocolates—imagine all the hazelnuts that would go to waste if they'd used the real thing.

Finally, Ad Nut is deeply touched that Ferrero Rocher went to the trouble of immortalising yours truly (below). It's a true honour, and might even force Ad Nut to reconsider gold as a fashion choice. 

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia

Related Articles

Just Published

18 hours ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

19 hours ago

James Hawkins steps down as PHD APAC CEO

Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.

20 hours ago

Formula 1 Shanghai: A watershed event for brand ...

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

23 hours ago

Whalar Group appoints Neil Waller and James Street ...

EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.