Ad Nut
Oct 23, 2019

Domuts: They're donuts, but for dogs

THE WORK: 'ABN Rescue' for CGU Insurance by The Monkeys.

The above is not really an ad for a brand of donuts specially made for dogs. Confused? Perhaps this will shed more light:


The overall campaign also included a very cool use of empty shops:

Videos about murderous beasts usually give Ad Nut the shakes, but at least in this case the vile creatures are being lured into another dimension before they can rend any innocent woodland creatures to bloody shreds. 

CREDITS

Client: CGU Insurance
Chief Marketing Officer: Brent Smart
Marketing Director: Sally Kiernan
Creative Lead: Cath Bosson
Creative Specialist: Mark Pearson
Creative Agency: The Monkeys
Group CCO/Co-Founder: Scott Nowell
Executive Creative Director: Vince Lagana
Creative Director: Jay Morgan
Creative Team: Danny Pattison, Barnaby Packham & Michael Canning
Digital design lead: Eva Godeny
Digital designers: Lauren Elliot & Laura Ives
Designer: Mel Watson
Digital producer: Tamara Wohl
Business Strategy Director: Hugh Munro
Planner: Henry Bilson
Digital strategist: Tim Smith
Group Content Director: Katie Wong-Hee

Senior Content Manager: Fizzy Keeble

Content Manager: Sophie Finckh
Agency Producers: Simone O’Connor & Katie Bassett
Earned media and influencer strategy: Thinkerbell
Production DOMUTS TVC: Rabbit
Director: Jeff Low
Editor: Adam Wills
Post: Blackbird
Production Shopfront: Scoundrel
Post: The Editors

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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