Ad Nut
Jan 31, 2019

DBS to Singapore: 'Huat ahhhhhhhhhhhhhhhhhh'

Campaign by TSLA and produced by Sweetshop aims to elicit screams of CNY joy.

A new campaign for DBS may be a punny homage to a Budweiser Super Bowl ad that became a meme so long ago that we didn't call memes memes yet. But that's not a bad thing. It's fun, and a welcome note of lightness for both DBS and the Chinese New Year season. Ad Nut also adores that DBS calls its person-to-person payment app DBS PayLah.

The ad is directed by Sweetshop’s Simon Cracknell and the agency is TSLA Singapore. The campaign comes along with a contest, with a chance of winning S$8888 (US$6600) for giving or receiving the most QR-based 'eAng Baos' or S$188 (US$140) in 10 daily drawings.

See more 2019 Chinese/Lunar New Year ad campaigns


Agency: TSLA Singapore
Production Company: Sweetshop Asia
Director: Simon Cracknell
Managing Director & Executive Producer: Laura Geagea
Producer: Penny Woo
Post Producer: Donna Manuel
DOP: Jordan Chiam
Art Director: Anthony Chan
Editor: Marshall Raj
Post Company: Meccanica Efx, Kuala Lumpur
Music: Songzu Singapore

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.



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