A new campaign for DBS may be a punny homage to a Budweiser Super Bowl ad that became a meme so long ago that we didn't call memes memes yet. But that's not a bad thing. It's fun, and a welcome note of lightness for both DBS and the Chinese New Year season. Ad Nut also adores that DBS calls its person-to-person payment app DBS PayLah.
The ad is directed by Sweetshop’s Simon Cracknell and the agency is TSLA Singapore. The campaign comes along with a contest, with a chance of winning S$8888 (US$6600) for giving or receiving the most QR-based 'eAng Baos' or S$188 (US$140) in 10 daily drawings.
|See more 2019 Chinese/Lunar New Year ad campaigns|
Agency: TSLA Singapore
Production Company: Sweetshop Asia
Director: Simon Cracknell
Managing Director & Executive Producer: Laura Geagea
Producer: Penny Woo
Post Producer: Donna Manuel
DOP: Jordan Chiam
Art Director: Anthony Chan
Editor: Marshall Raj
Post Company: Meccanica Efx, Kuala Lumpur
Music: Songzu Singapore
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