Creativity or technology: Which will own the future?

CMOs and leaders from Google, Alibaba, Oracle and agencies share their takes on whether it's high tech or high concepts that rule, when they drop by the OMD Backstage Pass studio during Campaign360

Is creativity or technology more important in marketing success today?
OMD and Campaign Asia-Pacific present Backstage Pass at Campaign 360 where top industry minds answer some of the pressing industry issues.

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