Ad Nut
Sep 5, 2016

Crash-and-bash demo: Samsung straps laptop to remote-control car

The brand devised an action-packed torture test for a new laptop and gave consumers a chance to experience the test firsthand by driving the 'car'.

This demo of Samsung's Notebook 9 Metal, by Cheil, is self-explanatory but nonetheless fun to watch.

Cheil claims the video posted on Facebook (above) amassed 4.2 million views within three weeks, and the offline event (below) exposed the product to approximately 500,000 people over two days.  

To impress Ad Nut, a laptop would have to survive a fall from a high branch on an oak tree. 

(Ad Nut notes that the campaign took place in May, but as Ad Nut doesn't get much work out of Korea, thought it was worth covering anyway.)


Client: Samsung Electronics
BM: Seung-Hoon Hwang, Kyungil Minn, Jihyun Park
Cheil Worldwide
Creative Technology Lab
ECD: Youshin Lee
CD: Jungmin Ma
AD: Wooseob Oh
CW: Sanghun Park
Technologist: Doowon Yoo
AE: Hyunjung Kwon, Heechul Moon, EuiSeok Kim, Kiwan Jung
Film Director: Jinhwan Jung
Film Staff: Seungchul Yang
PD: Yongsung Jung

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