Ad Nut
Sep 5, 2016

Crash-and-bash demo: Samsung straps laptop to remote-control car

The brand devised an action-packed torture test for a new laptop and gave consumers a chance to experience the test firsthand by driving the 'car'.

This demo of Samsung's Notebook 9 Metal, by Cheil, is self-explanatory but nonetheless fun to watch.

Cheil claims the video posted on Facebook (above) amassed 4.2 million views within three weeks, and the offline event (below) exposed the product to approximately 500,000 people over two days.  

To impress Ad Nut, a laptop would have to survive a fall from a high branch on an oak tree. 

(Ad Nut notes that the campaign took place in May, but as Ad Nut doesn't get much work out of Korea, thought it was worth covering anyway.)

CREDITS

Client: Samsung Electronics
BM: Seung-Hoon Hwang, Kyungil Minn, Jihyun Park
Cheil Worldwide
Creative Technology Lab
ECD: Youshin Lee
CD: Jungmin Ma
AD: Wooseob Oh
CW: Sanghun Park
Technologist: Doowon Yoo
AE: Hyunjung Kwon, Heechul Moon, EuiSeok Kim, Kiwan Jung
Film Director: Jinhwan Jung
Film Staff: Seungchul Yang
PD: Yongsung Jung

Ad Nut Ad Nut gathers ads from all over for your viewing enjoyment. 
Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues:
Campaign UK | Campaign US | Campaign India 
Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

1 day ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

1 day ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

1 day ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

1 day ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.