This is a video for 'Cookie Says', a brand of cookies from a company called Lemon Square. The cookies feature cute baked-in messages, which serve as a plot device in the video.
The clip has scored 1.6 million views on Facebook, and even Ad Nut's cold, cynical heart can understand why people would like it.
The agency, Havas Ortega, reports that it was initially just supposed to do Facebook posts for the brand, but got inspired by the idea of the product making a meaningful connection between two people.
Ad Nut finds the plot twist at the end interesting, but wonders whether the cookies will continue to be a sufficient communications medium for the budding young couple.
CREDITS
Brand
Marketing Director: Ging Gozar
Marketing Manager: EJ Vergel De Dios
Brand Managers: Rina Lozada
Assistant Brand Manager: Hyacinth Leang
Agency
Havas Ortega, Havas Media
Chief Creative Officer: Tony Sarmiento
Creative Director: Marion Esquillo
Business Director: Janlo Cui
Account Director: Paulo Parel
Producer: Jan Parma
Production: Cutting Edge
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