Ad Nut
Nov 2, 2017

Chris Hemsworth should narrate all the ads

The Thor actor adds depth to a global ad for Jacob's Creek Double Barrel wine by AnalogFolk and The Sweet Shop.

The above ad, by AnalogFolk's Australia shop with production by The Sweet Shop, is titled 'Two barrels, one soul' and tells the story of Double Barrel, a wine from Pernod Ricard brand Jacob's Creek. 

The film attempts to create something of a mythology for the wine, which is aged in traditional wine barrels but then transferred to former whisky (or "whiskey", if you prefer) barrels for "a richer, deeper, smoother" finish. The narration by Chris Hemsworth, who plays Thor in the Marvel Avengers movies, adds a lot of gravitas.

In fact, Ad Nut finds the Double Barrel mythology far more convincing than that in Hemsworth's increasingly ridiculous films and may have to seek out a bottle of the wine. Double Barrel is available in 20 markets around the world, and Ad Nut has requested details about when and where the ad is slated to run.


Pernod Ricard Winemakers
Global Marketing Director, Pernod Ricard Winemakers - Anne Tremsal
Global Marketing Director, Jacobs Creek - Derek Oliver
Global Marketing Manager - Belinda Sanderson
Global Brand Manager - Laura Hayes
Digital Brand Manager - Jonathan Stone

Agency - AnalogFolk
ECD - Matt Grogan
Associate CD - Jimmy Zimmerman
Associate CD - Alec Jankowski
Senior Designer - Cail Borg
Designer - Robbie Carter
Strategy Partner - Ben Hourahine
Managing Director - Matt Robinson
Group Account Director - Jonny Sycamore
Lead Producer - Emily Entwisle

Production -  The Sweet Shop
Director: Joel Harmsworth
Producer: Nikolas Aulich
Managing Partner: Wilf Sweetland
Executive Producer: Loren Bradley, Edward Pontifex
DOP - Shelley Farthing-Dawe
Editor - Graeme Pereira, ARC Edit
Online - Alt Vfx
Sound - Rumble Studios

Photography - FLIPP
Photographer - Stuart Miller
Producer - Clinton Bell
Retoucher - Jamie Phillips

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.


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