Analysis Marketing
Staff Reporters
Jun 24, 2015

Cannes TV: Tencent's success story

Atifa Silk, brand director, Campaign Asia interviews Stephen Chang, senior executive VP, Tencent.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Dentsu's Wendy Clark: ‘If I don’t use my position to change the face of the industry, shame on me’

1 Dentsu's Wendy Clark: ‘If I don’t use my position to change the face of the industry, shame on me’

'Extinction date' packaging design wins gold at Young Spikes integrated competition

2 'Extinction date' packaging design wins gold at Young Spikes integrated competition

Dentsu reports $1.3 billion annual operating loss after tough Q4

3 Dentsu reports $1.3 billion annual operating loss after tough Q4

Havas acquires Singapore independent BLKJ

4 Havas acquires Singapore independent BLKJ

Mark Read's WPP growth plan includes greater focus on Asia and agency integration

5 Mark Read's WPP growth plan includes greater focus on Asia and agency integration

US ad giants Omnicom and Interpublic cut 10,000 roles in 2020

6 US ad giants Omnicom and Interpublic cut 10,000 roles in 2020

The Philippines' top 100: Consumption brands stumble

7 The Philippines' top 100: Consumption brands stumble

Facebook blocks Australians from viewing and sharing news

8 Facebook blocks Australians from viewing and sharing news

Agency Report Cards 2020: We grade 39 APAC agency networks

9 Agency Report Cards 2020: We grade 39 APAC networks

'Here today, gone tomorrow' wins Young Spikes film gold

10 'Here today, gone tomorrow' wins Young Spikes film gold

Related Articles

Amid regulatory cloud, Tencent posts 29% increase in revenue, profits up 34%
Digital
Nov 13, 2020
Rahul Sachitanand

Amid regulatory cloud, Tencent posts 29% increase ...

Smart mirrors to multiply in China; Tencent and C Ventures among investors
News
Sep 29, 2020
Carol Huang

Smart mirrors to multiply in China; Tencent and C ...

Tencent likely duped by sham chili sauce marketers
Marketing
Jul 2, 2020
Staff Reporters

Tencent likely duped by sham chili sauce marketers

Tencent confirms purchase of Southeast Asian streamer Iflix
Digital
Jun 25, 2020
Jessica Goodfellow

Tencent confirms purchase of Southeast Asian ...

Just Published

Purpose, laughs, and boppable tunes: Spikes jury members assess this year's entries
Advertising
16 hours ago
Matthew Miller

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

Crash Course: How to tell engaging short-form stories
Digital
17 hours ago
Staff Reporters

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

Lessons from Tesla, Apple and yoga (yes, yoga) in making sustainability cool
Advertising
17 hours ago
Rahul Sachitanand

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

Spikes Asia Awards 2021: Campaign's contenders 3
Advertising
17 hours ago
Staff Reporters

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.