Staff
Jul 12, 2016

Campaign at Cannes interview: Wilson Yao of Allyes

Wilson Yao of Allyes Group talks to Campaign at Cannes about China's digital scene

PARTNER CONTENT

Campaign Asia-Pacific brand director Atifa Silk talked with Yao about the following topics:

  • What he's most excited about in the market.
  • How developments in China compare to other markets, and in what areas China is leading the world.
  • How Allyes has evolved since it was first set up 16 years ago, and how it will change in the next few years.
  • His top predictions for how digital marketing and specifically O2O (online to offline) marketing will evolve in China.

Related Articles

Just Published

31 minutes ago

MediaCom adds global chief inclusion and culture ...

Nancy Lengthorn will lead the agency’s aim to become “world’s most inclusive media network”.

38 minutes ago

iPhone users overwhelmingly reject app tracking – ...

The long-term consequences of Apple’s privacy shift will be complex, experts say.

46 minutes ago

The bull case for advertising is back on

Advertising forecasters have upgraded their growth predictions for this year.

10 hours ago

Breaking down the post-cookie solutions: Unified ID 2.0

There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across key metrics such as scale, user intrusiveness and tech? This series will attempt to demystify the biggest solutions, starting with Unified ID 2.0.