Jul 12, 2016

Campaign at Cannes interview: Wilson Yao of Allyes

Wilson Yao of Allyes Group talks to Campaign at Cannes about China's digital scene


Campaign Asia-Pacific brand director Atifa Silk talked with Yao about the following topics:

  • What he's most excited about in the market.
  • How developments in China compare to other markets, and in what areas China is leading the world.
  • How Allyes has evolved since it was first set up 16 years ago, and how it will change in the next few years.
  • His top predictions for how digital marketing and specifically O2O (online to offline) marketing will evolve in China.

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