Staff Reporters
Apr 12, 2013

Bioré UV Watery Essence campaign showcases light texture

SINGAPORE - Sunscreen Bioré UV Watery Essence has launched a campaign that includes 3D bus-shelter installations and a TVC, through Hakuhodo Singapore.

SINGAPORE - Sunscreen Bioré UV Watery Essence has launched a campaign that includes 3D bus-shelter installations and a TVC, through Hakuhodo Singapore.

While the product is banking on its watery-light texture that gives a weightless finish, the campaign is utilising this attribute as the communication springboard.

Playing up the “invisibly light” product feature for the outdoor campaign, a larger-than-life product mock-up is encased in a see-through display for the 3D bus shelter ad, creating a floating illusion to communicate the lightness of the product's texture.

The 3D bus shelter ads are placed in high-traffic...

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