Ad Nut
Jan 7, 2019

Bank of East Asia celebrates 100th birthday with new ad

The sixth largest bank in Hong Kong acknowledges the role its staff has played in its success.

The Bank of East Asia is celebrating 100 years since it was founded in Hong Kong in 1918 with a slick new TV ad campaign. 

The 90-second spot presents an elegant look back at the last 100 years, picturing examples of the different kinds of customers it has seen during that time walking through the screen, their dress morphing from 1920s style to the 1950s to the modern age, in alignment with the bank's major milestones, such as being the first to issue a Hong Kong credit card. 

Current BEA staff members make up almost half the cast of the ad, which took six months to make. 

CREDITS

  • Creative Agency – Communion W
  • Film Production – Film Factory
  • Media Agency – phd
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