For the Korea market, BBH China has created a launch campaign for FiLGOOD, a brand of happoshu (low-malt beer) from Oriental Brewery. The work, across TV, print, digital videos and point-of-sale, advises the young adults the brand aims to reach: 'Don’t Worry, FiLGOOD'.
The campaign also offers up a new term, ‘Gap boon good (갑분굿)’, which BBH translates as ‘suddenly the atmosphere feels good’. The agency also notes it is a "wordplay on a trendy Korean neologism".
Ad Nut chuckled at the overly literal hairstylist in the spot above, and of course you can never go wrong with a giant yellow whale tail that sends annoyances flying out of the picture.
Chief Creative Officer: Arthur Tsang
Creative Director: Issac Ku
Business Director: Elvis Li
Senior Account Executive: Yeha Kim
Senior Planner: Andrea Chen
Producer: Sam Lee, Su Hyun Lee
Editor: Post Tailor
Production company: Oh!Ska
Client: OB Brewery (AbInbev Korea)
Marketing Director: Dana Park
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