For the Korea market, BBH China has created a launch campaign for FiLGOOD, a brand of happoshu low-malt beer from Oriental Brewery. The work, across TV, print, digital videos and point-of-sale, advises the young adults the brand aims to reach 'Don’t Worry, FiLGOOD'.
The campaign also offers up a new term, Gap boon good 갑분굿’, which BBH translates as suddenly the atmosphere feels good’. The agency also...
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