Ad Nut
Sep 20, 2019

Back-to-school shopping shouldn't be terrifying

THE WORK: 'Back-to-school essentials' for Sandy Hook Promise by BBDO.

It's a damn shame that this brilliant video from the US exists.* School kids should not have to think about how to escape from a killer armed with assault weapons, or how to turn their athletic socks into tourniquets.

And yet here we are. 'Active-shooter drills' have become a common and accepted part of the back-to-school experience in the US. Ad Nut believes that the drills themselves inflict psychological damage, especially on young children, and that their effectiveness is questionable—not to mention that running such drills is a growing for-profit business.

Setting that aside, the fact that people have decided to run such drills, rather than taking the more obvious and more effective step of enacting sensible gun control, is lunacy of the highest order. But somehow it's become normal, which is exactly what this video by BBDO for Sandy Hook Promise (a non-profit formed after the horrifying shooting at the Connecticut school of the same name) calls into question.

Campaign US has more details on the campaign.

* Writing this line, Ad Nut felt an odd sense of deja vu. Turns out there was a reason: See "It's a damn shame that this brilliant PSA from the US exists" from 2016.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Related Articles

Just Published

2 hours ago

Twitch names Sandeep Suvarna as APAC marketing head

Former Fox Networks and LinkedIn marketer will be tasked with showcasing gaming and growing non-gaming content to increase the number of users in the region.

2 hours ago

One week until Women to Watch 2020 list unveil

Entries are currently in final stages of analysis and review, with results to be announced next Tuesday.

3 hours ago

You will love this ad, or his name isn't 'Curbside ...

Here's a work of genius from, of all places, a public library outside Houston, Texas. You're welcome.

4 hours ago

Berjaya Sompo's heroes pivot to a pandemic mission

The insurer's fivesome of 'Silent guardians' takes on new protective duties in a spot by FCB Malaysia.