Matthew Miller
Apr 1, 2014

Australia, Japan, India lead Asian showing in D&AD awards

GLOBAL - Australia, Japan and India led the way, while China, Hong Kong, Indonesia, New Zealand, Philippines, Singapore, Thailand and Vietnam also earned recognition in the just-concluded judging for the 2014 D&AD awards in London.

wide player in 16:9 format. Used on article page for Campaign.

Editor's note: D&AD provided the video above, in which Tim Lindsay, CEO of the organisation, talks about the globalisation of the awards over the last several years and the quality of work from Asia in particular.

In terms of total awards, Australia earned top honours among the countries in the region, with 23 'In-books' and 12 nominations. Japan scored 26 in-books and nine nominations. And India brought home 22 in-books and three nominations. 

('In-book' work will appear in the 52nd D&AD Annual, to be published in September. Nominated work is eligible to win a Pencil award at the D&AD award ceremony on 22 May.) 

Singapore scored a total of 18 awards, including seven nominations, and New Zealand also punched above its weight with 14 awards, including seven nominations. The Philippines racked up four awards including two nominations.

Dentsu's 'Sound of Honda / Ayrton Senna 1989' for Honda emerged as the most-awarded work from the region, with seven citations including three nominations.

BBDO agencies performed well, with a total of eight nominations: Three for BBDO Singapore, four from New Zealand (one for Clemenger BBDO and three for Colenso BBDO) and one for Clemenger BBDO Melbourne. 

Here is a list of the nominated work from the region, by country:

Australia

  • Road to Recovery by Leo Burnett Sydney for Diageo
  • Air Force FM by George Patterson Young and Rubicam (GPY&R) for Melbourne Defence Force Recruiting
  • Stories For Every Journey by Droga5 Australia for Qantas Loyalty
  • The Search by BMF for Lion Nathan
  • Australia Post - Video Stamp by Clemenger BBDO Melbourne for Australia Post
  • Rare Medium Issue 5 by Mash Design for MLA Australia, Rare Medium
  • Durexperiment Fundawear by Havas Worldwide for Reckitt Benckiser Australia
  • IKEA Valentine's Day by 303 Lowe Perth for Nigel Richardson
  • Road by DDB Sydney for Davina Hobbs
  • Phubbing: A Word is Born by McCann Erickson Melbourne for Macquarie Dictionary
  • Run That Town by Leo Burnett Sydney for Australian Bureau of Statistics
  • The Most Powerful Arm by Finch for Save Our Sons, The Duchenne Foundation

China

  • The Electric Translator by JWT Shanghai for Samsonite           

India

  • (2) Animal Trees by Ogilvy & Mather India for WWF
  • Share My Dabba by McCann Erickson India for Happy Life Welfare, The Dabbawala Foundation

Japan

  • Tokyo City Symphony by Hakuhodo Incorporated for Mori Building           
  • (3) Sound of Honda / Ayrton Senna 1989 by DENTSU for Honda Motor
  • Single Stroke Architecture by Dentsu Chubu for Tokai Polytechnic College
  • The Beautiful Black List by Dentsu Tokyo for Yoshida Hideo Memorial Foundation and Advertising Museum Tokyo           
  • Hands On Search by HAKUHODO Kettle for Yahoo! JAPAN           
  • Liquitex Art Prize 2013 by Nippon Design Center, Inc. for bonnyColArt           
  • Pierre Herme Paris by Nippon Design Center, Inc. for Pierre Herme Paris           

New Zealand

  • Trial by Timeline by Colenso BBDO for Amnesty International
  • Food Photos Save Lives by Draftfcb New Zealand for UNICEF
  • The Smart Phone Line by Colenso BBDO for Samsung New Zealand
  • Blazed by Clemenger BBDO New Zealand for New Zealand Transport Agency
  • Meeting of the Minds by WhybinTBWADAN for Minds for Mind
  • Trial by Timeline by Colenso BBDO for Amnesty International
  • Brothers in Arms - Bank Job by Draftfcb New Zealand for Brothers In Arms

Philippines

  • TXTBKS by DDB DM9JaymeSyfu for Smart Communications           
  • Family Remeet by Ace Saatchi & Saatchi for PJ Lhuillier           

Singapore           

  • A Cutting-Edge Name Card by Grey Group Singapore for Salon De Choix / Ben Chen
  • Rubbish Famzine by Kinetic Singapore for Holycrap.SG           
  • My Smart Eye by DDB Singapore for StarHub
  • (3) Guinness Draught in a Bottle by BBDO Singapore for Asia Pacific Breweries

Thailand

  • (2) Cut to Build by Ogilvy & Mather Bangkok for The J.C.C.
  • Clingy Animals by LOWE for Unilever                       

 

Here is a country-by-country list of all the awards: 

  In Book Nomination Total
N/A 21 14 35
Argentina 1 1 2
Australia 23 12 35
Austria 2 0 2
Brazil 26 11 37
Canada 8 2 10
Chile 3 0 3
China 4 1 5
Colombia 2 1 3
Denmark 2 0 2
Finland 1 0 1
France 26 22 48
Germany 21 6 27
Greece 1 0 1
Guatemala 0 1 1
Hong Kong 1 0 1
India 22 3 25
Indonesia 1 0 1
Italy 3 0 3
Japan 26 9 35
Lebanon 0 2 2
Netherlands 7 7 14
New Zealand 7 7 14
Philippines 2 2 4
Poland 1 0 1
Portugal 1 0 1
Romania 1 0 1
Russian Federation 0 2 2
Singapore 11 7 18
South Africa 5 2 7
Spain 6 2 8
Sweden 4 5 9
Switzerland 3 0 3
Thailand 12 3 15
Tunisia 1 0 1
United Arab Emirates 5 1 6
United Kingdom 136 43 179
United States 82 36 118
Viet Nam 2 0 2
Grand Total 481 202 683

 

"Entries to D&AD have gone up over 10 per cent this year, which is a reflection of D&AD’s increasing popularity in maturing creative markets like Brazil, India and China," D&AD CEO Tim Lindsay commented. "The main theme we’re seeing this year is one of convergence: the lines between categories are becoming more and more blurred, which means ideas have to be smarter and the execution more pristine than ever. We’ve also seen a massive increase in smaller design studios entering—which I hope indicates the creative industries are in rude health at every level.”

In total, D&AD gave out 683 awards, up from 614 last year. Globally, at this stage, Grey London has racked up the highest number of accolades with 19 (two nominations and 17 in-books).

 

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