Ad Nut
Jul 24, 2017

Aussie sports betting app 'trolls' Tour de France cyclists

Cheeky stunt for Sportsbet follows an ad that presented infamous sprinter Ben Johnson as an expert in performance-enhancement.

Australian betting app Sportsbet, with creative agency BMF, painted the app's slogan, ‘Putting the ‘Roid in Android’ onto the actual route of Stage 18 of the just concluded Tour de France. The video above shows eventual winner Chris Froome and the rest of the peloton failing to notice the trollish stunt.

In this ad from May, the brand employed disgraced sprinter Ben Johnson (who won the 100m in 1988 and then had the medal taken away) to talk about the app, which is said to have "scientific stuff injected into its back-end".

The Tour de France stunt cleary failed to create an international incident, but Ad Nut appreciates the use of humour.


Creative: Sportsbet Internal Creative Team and BMF
Executive Creative Director: Cam Blackley
Creative: Raman Goraya (Sportsbet)
Copywriters: James Sexton, Gooch Richards and Cam Blackley
Designers: Lincoln Grice and Matthew Hughes
Group Strategy Director: David Warren       
Client Services Director: Dan Lacaze
Account Director: Will Woods
Account Manager: Siena Shuttler     
Agency Producer: Mandy Payne
Director: Matt Devine
Production Company: Revolver/Will O’Rourke       
Production Company Producer: Caroline Kruck
Post Production: Heckler
VFX Supervisor: Jamie Watson
Executive Producer: Bonnie Law
Colourist: Scott Maclean
Editor:  Dan Lee – The Butchery
Music and Sound Production: Rumble Studios
Sound Designer: Tone Aston
DoP: Adam Marsden

Client: Sportsbet
General Manager, Marketing: Luke Waldron
Head of Brand and Advertising: Simon Kennedy
Brand Manager: Kathy Schokman
Campaign Manager: Jason Thatcher
Brand Executive: Felicity Smith
Creative Manager: Raman Goraya

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.


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