Ad Nut
Apr 5, 2017

Atrocious Pepsi ad richly deserves the outrage it's getting

Tensions running high between protestors and police? Never fear, carbonated sugar water is here!

Last week, Ad Nut praised Vicks for hitting all the right notes while taking a stand on a social issue.

The above travesty from Pepsi, out of the US, is the exact opposite.

If you don't want to watch the entire thing, Ad Nut really can't blame you. Skip to the 1:45 mark; that's where it surpasses all known levels of ludicrous-ness and crosses over into blatantly offensive, thus ensuring that it will live in infamy forever.

Note to brands: Never, ever (ever!) posit your product as an easy solution to a serious social tension or political issue, especially one where the stakes include the deaths of innocents. And also: Why does anyone need to tell you this?

The atrocity was reportedly executed in-house, so at least no agencies were harmed in the making of this controversy.

Update: The ad has ben pulled, but luckily we made a copy.

Update 2: At least one person thinks the ad is a brilliant April Fool's joke.

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


Related Articles

Just Published

59 minutes ago

Why do so many agencies continue to work with ...

The devastating impact of fossil fuels to our planet is undeniable—yet a majority of agencies continue to promote and sustain the ‘dirty energy’ sector with no immediate sign of backing away.

1 hour ago

M&C Saatchi rejects improved bid from AdvancedAdvT

Vin Murria wants to add two board directors, including COO.

1 hour ago

Virtual avatars are a chance for audiences to start ...

Marketers must consider the limitless potential of avatars and how it aids community-building online, according to Mike Ong from Bigo Technology.

1 hour ago

Display in Muji. Book plots in haiku format. ...

INSPIRATION STATION: Singapore's National Library Board promotes reading with help from Ogilvy, Muji, and a venerable Japanese poetic form.