Asia-Pacific YouTube Ads Leaderboard: May 2016

The YouTube APAC Ad Leaderboard is a monthly list curated by Google. Please see below for some Google comments on this month's list. 

1. Nestle: “A Mommy's Sacrifice”
(Above)

2. Playstation: “PlayStation 4” CM「山田は呪文をとなえた篇」 『ドラゴンクエストヒーローズⅡ 双子の王と予言の終わり』

3. Axe: Axelerate The Series : The Untold Story of Keenan Pearce Ep.1

4. Pokemon:【公式】『ポケットモンスター サン・ムーン』ジブンを超えよう。#01

5. Tung-l Noodle:【小時光麵館】第九話 英雄不流淚-獻給每一位，在人生中，故作堅強的你。

6. Magnolia: คุณค่าที่แท้จริง - Whizdom 101 by MQDC

7. Eight, Eight: Business Cards

8. Secom: 史上最急迫！黃金5分鐘救命任務！

9. Etude: [ETUDE 에뛰드] 내 입술 위로 가볍고 부드럽게 #디어마이블루밍립스-톡쉬폰

10. Kolonsport: 빈지노 'BEE STRONG' 최초 공개

Comments from Google:

The great thing about online video is that it provides brands with a vast creative canvas. This month’s list demonstrates that with so many examples of creative long-form content. To call out the longest examples: Tung-l Noodle’s ad clocks in at over five minutes, Magnolia’s is over six minutes and Axe Indonesia’s lasts for all-but seven. Keeping an audience entertained for that length of time with an advert is a remarkable feat of storytelling. And let’s not forget, these are not autoplays or ads you can’t otherwise avoid—people have actively chosen to watch them, in some cases millions of times over.

About the Asia-Pacific YouTube Ads Leaderboard
The YouTube Ads Leaderboards showcases the most creative ads that people choose to watch. The list represents the top 10 ads on YouTube in Asia-Pacific that resonated most with audiences across the region over the past month and celebrates the brands that performed best through a combination of popularity and promotion.

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