Ad Nut
Mar 3, 2017

Are dogs and cats worse focus-group subjects than humans?

Probably not. But they're a lot more funny, as this UK ad proves.

Pity the poor fellow trying to glean some insights from focus groups in this ad for Tesco Bank by BBH London. Actually, pity any poor soul trying to glean some insights from a focus group—regardless of species.

Ad Nut, as longtime readers (anyone?) already know, wouldn't join a focus group with dogs either. Not because they are not very bright or because they are easily distracted (although those things are true) but because they are murderous beasts who are just waiting for an opportunity to rend innocent woodland creatures into bloody pulp.

Ad Nut thanks the ad nuts at Campaign UK, who covered this work first (and included the creative credits).

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

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