David Blecken
Jun 30, 2017

An ice cream brand designs a bench to spread happiness

Lotte wants Japanese people to look up from their smartphones, and maybe even buy one of its ice creams.

Lotte wants Japanese people to look up from their smartphones, and maybe even buy one of its ice creams.

We know that habitually gazing down at smartphones can cause neck disorders. But a new campaign suggests it can also make us unhappy.

With ice cream being all about small moments of happiness, Lotte with help from Dentsu has devised the So Happy Bench’ project to snap people out of their downward-facing stupour and promote its ice cream brand So.

The Happy Bench is designed to give slightly when people sit on...

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