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May 16, 2011

Amazing true story inspires Leo Burnett campaign for TMB

BANGKOK – Leo Burnett in partnership with Glue Society have recreated the true story of Thailand’s most extraordinary soccer team as part of a new campaign for TMB Bank, one of Thailand’s leading retail banks.

BANGKOK – Leo Burnett in partnership with Glue Society have recreated the true story of Thailand’s most extraordinary soccer team as part of a new campaign for TMB Bank, one of Thailand’s leading retail banks.

The film features at its heart the island of Koh Panyee in the South of Thailand. The floating fishing village literally clings to a rocky outcrop in the middle of the sea.

In 1986, inspired by the World Cup in Mexico, some kids in the village got the idea to start their own soccer team, despite the fact that there wasn’t an inch of soil to play sport of any kind on the island.

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