Ad Nut
Apr 26, 2018

All Blacks flash rainbow colours in support of AIG diversity campaign

TBWA/Hakuhodo developed a fabric that appears black but shows rainbow colours when stretched.

TBWA/Hakuhodo developed a fabric that appears black but shows rainbow colours when stretched.

For an AIG Japan campaign entitled 'Diversity is strength', TBWAHakuhodo spearheaded the development of a fabric that appears black but displays hidden rainbow colours when stretched.

In a film above, members of the New Zealand national rugby teamsthe All Blacks and the Black Fernsare shown wearing shirts made from the fabric. Ad Nut checked, and they won't actually be wearing the shirts in competition.

AIG Japan will use...

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