Ad Nut
Dec 12, 2014

Ad nut: Your weekly worldwide roundup

Ad Nut travels the world to bring you ads that are notably good, notably odd, or both. This week, Lego speaks to girls in an inspiring way, Droga5 spoofs wristwatch ads in chuckle-worthy fashion, NokScoot gets hot and bothered, Wieden+Kennedy skewers the ad industry's sense of self-importance and more.

Ad Nut scurries around the internet gathering ads from anywhere in the worldcreative works the editors here aren't planning to cover in Campaign Asia-Pacific's The Work section. Many of these come from our US, UK, India and Middle East colleagues (thanks, friends!).

Once a week, Ad Nut presents the latest collection here for your viewing pleasure. Because Ad Nut loves you.

Above: NokScoot is a new joint venture between Singaporean budget airline Scoot and Thai airline Nok Air. Judging by this ad, the two partners are really into each other and, how to put it? Aroused by their long-anticipated union. Ad Nut's advice: Get a room! The ad is by Saatchi & Saatchi Thailand.

 

As Campaign US points out, Lego has a poor history of marketing to girls (see the much-derided Lego Friends line introduced in 2012). This spot by California agency Union Made Creative is a step in the right direction:

 

This grim, powerful video was made by Grey Toronto for a group called Moms Demand Action for Gun Sense in America. Ad Nut thinks it's sad that a group by that name even exists, and hopes the US can wake up and solve its unconscionable gun problem. (via Ad Week):

 

Pepsi Max terrifies innocent UK pedestrians (via Campaign UK):

 

As reported by our UK colleagues, Auto Trader is re-creating in Lego cars that its fans post on Facebook:

 

Ad Nut likes how these amusing shorts by Droga5 for Moto 360 take the mickey out of conventional watch (sorry, "timepiece") advertising (click through to Campaign US to see two more):

 

You don't need to speak the language to figure out what's happening in this Snickers spot by R K Swamy BBDO (via Campaign India):

 

Axe traces the evolution of hooking up in Egypt in this ad by Digital Republic Cairo (via Campaign Middle East):

 

Wieden + Kennedy made a series of wonderfully acerbic videos promoting the International Andy Awards (Ad Week has the full series and a series of print ads):

 

An epic father-daughter story by Lincoln Motor Company: 'Open Your Eyes' by Bullitt Branded (via Campaign US):

 

Air Wick literally creates the scents of home for a soldier deployed overseas in "Home is in the Air" by Droga5 (via Campaign US):

 

Philips grooms online interactive campaign for its Click & Style razor (via Campaign US):

 

Perhaps you heard about the TV show where a guy tried (and failed) to get eaten by an Anaconda? (Ad Nut simply does not understand humans, sometimes.) But anyway, a US company that provides contact lenses on a subscription basis tried to capitalize on the Ananconda thing for attention (via Campaign US):

 

That's all for now. Ad Nut will be back next week with more chestnuts. Please check out The Work section for editor-written ad coverage, and follow Campaign Asia-Pacific on Facebook and Twitter (@CampaignAsia) to see new ads and more good stuff throughout the week.

 

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