Ad Nut
Apr 17, 2015

Ad Nut: R2-D2, Sly Stallone, and more of the week's best ads

Ad Nut brings you good (and sometimes bad) ads from all over. This week, work for Nike, Samsung, Reebok, Hertz, Ritz, Hyundai, Amazon and more.

Ad Nut gathers ads from anywhere in the world—work the editors here aren't planning to cover themselves. Every so often, Ad Nut presents the latest collection here for your viewing pleasure. Because Ad Nut loves you.

ABOVE: You may have heard about a little movie coming out this Christmas. You may have seen the new trailer that debuted just hours ago. But have you seen All Nippon Airways' Boeing 787 that looks like R2-D2? The airline has even set up a website for the promotion, which explains that "ANA has launched a 5-year ANA 'Star Wars Project' leading up to 2020 that will connect Japan to the global market." The R2-D2 plane is scheduled to fly on international routes starting this fall. Ad Nut is going to go out on a limb and predict we will be seeing more Star Wars-themed marketing as the year goes on.


Below, Nike's 'Better for it' campaign (by W+K Portland, of course) is refreshing in its honesty and relatable-ness.


A big hollywood star gets a great idea for a new film, The Deliverers, in this work for the UK's Warburtons bread. Ad Nut usually deducts points for the hackneyed use of "Eye of the Tiger" in a montage, but in this case you can't argue with it. Campaign UK has the details on this silly spot by WCRS.


From Turkey, Samsung and Leo Burnett arranged for everyone whom a hearing-impaired man met on a certain day to speak sign language. Campaign Turkey covered this originally, but Campaign US has the details in English.


Reebok Korea and Innored encourage Korean commuters to get some exercise.


Hertz uses humour to promote van rental in the UK, in this spot by Adam & Eve/DDB. Visit Campaign UK for the details.


Hyundai helps a little girl write a very big message to her daddy in this video by Innocean Worldwide.


Here's an irresistable anthem for Amazon India by Orchard Advertising (Leo Burnett). See Campaign India for details.


Grey Chile and an organisation called Corporación Miles created a series of 'Abortion tutorials' to advocate for a bill that would legalise "therapeutic abortion" in the country, one of the few in the world where abortion is illegal in all its forms. At the risk of stating the obvious, Ad Nut would like to warn you that this work is disturbing. But so is the statistic, provided by the organisation, that up to 150,000 illegal abortions take place in the country each year. 


Häagen-Dazs and Goodby Silverstein & Partners use stop-motion animation to associate the ice cream brand with handcrafted quality and community roots—never mind that it's owned by General Mills and made by Nestlé in most markets. Campaign US has the details.


Ad Nut likes the message in this Ritz cracker ad, which plays with the brand's association with the idea of being rich. The work is by The Martin Agency, and Campaign US has the information.


Boost Mobile and 180LA have some fun with trying to resist looking at your smartphone when you know the data is unlimited.


Finally, a press release from Carlsberg this week about the return of its 'Probably the best beer in the world' tagline sent one of Ad Nut's colleagues into a frenzy to find ads she remembered from her youth in Malaysia. Here they are in all their glory. Please make sure to listen to the lyrics, which beckon you to "come up to Carlsberg" and "move into the world of the long, cool Dane." 


That's all for now. Ad Nut will be back soon with more chestnuts. Please check out The Work section for Asia-specific ads, and follow Campaign Asia-Pacific on Facebook and Twitter (@CampaignAsia) to see more good stuff throughout the week.

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