Ad Nut
Mar 13, 2015

Ad Nut: Ikea's heroic bathroom fixtures, plus celebrity women who are not there

Ad Nut brings you good and bad ads from all over. This week, great work for Ikea, the WWF, and the Clinton Foundation, as well as yawners for Coke, Apple and GSK.

Ad Nut gathers ads from anywhere in the world—work the editors here aren't planning to cover themselves. Once a week, Ad Nut presents the latest collection here for your viewing pleasure. Because Ad Nut loves you.

ABOVE: Ad Nut just featured an Ikea ad in January, but Ad Nut can't help it, the brand seems to do no wrong with its advertising lately. Here's another great one, from Forsman & Bodenfors, starring the voice of Terence Stamp (via Campaign US). There's also a pretty funny Twitter feed where the "Everyday heroes" get to speak directly.



Talk about your free-range chicken, check out the rolling rooster in this Geico ad by the Martin Agency (via Campaign US). What's it got to do with auto insurance? It's tenuous at best. Also, Ad Nut must ask why Geico will seemingly use any animal in its ads—except for squirrels. 


Breaking news: Ad Nut takes back the above comment about Geico, having just found this funny old spot. Look at those performances! Ad Nut is happy to see compatriots getting work. Still, this reportedly aired in 2000, so maybe after 15 years Geico could consider another squirrel role?


Look at these clumsy cats causing all kinds of mayhem. And then they're all 'Oh, I meant to do that...' Insufferable felines. The clip is actually a plea to help wild tigers, by AMV BBDO for Whiskas and WWF (via Campaign UK).


This ad does not feature a bunch of celebrity women. For the Clinton Foundation by Droga5 (via Campaign US).


AMV BBDO invented a character called Stirling Gravitas to treat the issue of urine leakage with the appropriate gravitas (via Campaign UK).


Pantene trolled the Middle East with a video where it claimed to be introducing a brand of bottled water to protect women from water-damaged hair (apparently a concern for women there). As reported by Campaign Middle East, the brand came clean the next day with a second video.



Bright, roomy airplanes, weirdly-dressed people frolicking on giant swings, French kisses.... Air France has really made some changes to its in-flight experience, as shown in this ad by BETC Paris. 


Dulux attempts to make colour choice into a sci-fi epic in this spot by BBH. Somehow, it's not quite as effective as Apple's famous Super Bowl ad about overthrowing tyranny. (via Campaign UK)


Here's a penguin promoting the Dubai Airport. Why? Apparently just for the sushi joke, which shows up twice. By Hometown, via Campaign UK.


And now, a trio of yawners. Big brands, big money, very small impact (at least for Ad Nut).

Coca-Cola celebrates 100 years of its bottle. Yawn.


Apple's watch ad, By TBWA/Media Arts Lab (via Campaign US). Double Yawn.


Scott's (GSK) celebrates mothers, in this ad by Grey Singapore. Nothing against mums...but...Zzzzzzzzzz....


Ad Nut is sleeping now, but will be back next week with more chestnuts. Please check out The Work section for Asia-specific ads, and follow Campaign Asia-Pacific on Facebook and Twitter (@CampaignAsia) to see more good stuff throughout the week.



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